Individual Report
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Individual report (30%):
Your individual report is on the firm Qantas. You are recommended to read the case study on this company in your prescribed textbook (pp. 434-440) entitled Qantas in the global airline industry as on early 2010. Besides this document, you must also do some research about this company by consulting the company website, newspapers, business magazines, and the related websites. You should follow the 13 steps given in the “Introduction: A summary of the case analysis process” written by Dallas Hanson (pp. 402 – 404). In step 13, in particular, recommend a set of strategies to the company to take advantage of opportunities and to handle threats. Your recommendations must be at all the three levels, i.e., business level, corporate level, and international level. Make sure the strategies chosen fit in with your analysis and conclusions.
Individual business report:
Your business report follows all the 13 steps of the case analysis process mentioned above. The word length is 2500 words that include in-text citations but excludes your reference list.
Criteria for marking:
Analysis
Follow through all the steps for case analysis process
Integration
Logic and robustness of your recommendations to the firm on the business level, corporate level, and international level strategies.
Ability to access, manage, and evaluate data and information
Critical thinking, diagnosis, and decision making
Ability to write the business report comprehensively
Referencing