Richard Wagner
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Printing label
Summary
p. 3
What Is The Business
What Is The Market
Potential For Business
Forecast Profit Figures
How Much Money Is Needed
Business Structure
p. 4
Ownership
Your Past Employment & Business Record & Achievements
Record Of Other People Working For You
Weaknesses In Your Management & How You Propose To Deal With Them
The Service
p. 6
A Simple Description
Why The Service Is Unique
Brief Survey Of Competition
Service Development
Intellectual Rights Applied For
Marketing
p. 8
The Market:
Its Size, Its Past & Future Growth
Analysis Of Market Into Sectors; Identification Of Sector Business Is Aimed At
Likely Customers; Who Are They, Type, Size, How They Buy
Selling:
Promotion, Advertising
Who Will Sell?
Pricing Structure
Operational Details
p. 11
Where Based, Location
Suppliers
Equipment Needed
Financial Analysis
p. 13
Monthly Profit/Loss 2yrs
Monthly Cashflow Forecast For 2yrs
Balance Sheet Forecast For 2yrs
The Assumptions Behind Your Forecasts
Principle Risks Which Could Affect Figures, Things Beyond Your Control
Prospects
p. 14
Objectives – Short & Medium Term
The Finance Needed & What It Is For
Summary
What Is The Business:
Blue Label is a one-stop-shop for unsigned talent looking to release and promote short runs of their singles/EPs. We will organise everything from mastering, pressing and distributing, to get artists heard. The service we provide will act as a stepping-stone towards recording contracts, much like Daniel Beddingfield, Ms. Dynamite and Blazin Squad have done in the past.
What Is The Market:
The markets blue label will be working within are the independent vinyl/CD pressing market and the independent distribution market. There are currently no businesses that cover both of these areas, however, the market for vinyl and CD cutting is growing as more and more people have the capability to record songs in home studios. We hope to capitalise on this by striking deals with pressing houses to get lower rates for the business we provide.
Potential For Business:
We think that by providing everything in one place, removing the consumers need to find a good pressing house, then find their own distribution network, we will be able to appeal to many unsigned artists mainly within the UK garage, hip hop and other urban areas. We will also be looking at working with small independent record labels in the urban world, to handle pressing and distribution.
With the record industry continually looking at whats hot on the underground circuit, artists that have more exposure and more distribution will have a better chance of getting signed.
Forecast Profit Figures
1st year profit = Ј12,000
2nd year profit = Ј70,000
How Much Money Is Needed
Ј40,000 repayable over 5 years
Business Structure
Ownership
Blue Label will be owned by me, Brendon Harding, acting as a sole trader. As the label expands there is a possibility of a partnership, either from within the business or from external parties, owning the label, but during these early stages I wish to maintain executive control over the businesses direction and movement.
Your Past Employment & Business Record & Achievements:
I have no previous business experience but I have worked in several different working environments, including; a small warehouse, a network support team and a local hairdressers. I have observed all of the people I have worked under in all my previous jobs and have learnt a great deal about management from them. I believe that although I have no previous business experience, Im a good team leader and a fast learner and my abilities to adapt to new situations and circumstances will provide me with the necessary skills to manage this business.
Record Of Other People Working For You:
The work force will comprise four full-time employees:
“Me” – Owner/Manager/PR & Personal Sales (Ј19,000 p/a)
My responsibilities will include that of a personal sales executive, but not on the same scale. I will be overseeing the projects currently in the works, whilst making sure that everybody is performing to the best of their abilities. I will also be looking into future development for the business and ways to increase revenue.
“The Fixer” – PR & Personal Sales Executive (Ј17,000 p/a)
He/She will be responsible for liasing with clients, making sure they are aware of the process going on and