Sumba Island Case Study
[pic 2][pic 3][pic 4][pic 5][pic 6]IndexIndex 1Executive Summary 2Introduction and Background 3Problems and Challenges 6SWOT Analysis: Sumba 7Strengths 7Weaknesses 8Opportunities 8Threats 9SWOT Analysis: Aryanna 9Strengths 10Weaknesses 10Opportunities 10Threats 11Purpose of the Plan 14Target Sales 15Futsal Arena 15Selling Food and Beverages 15Multifunction Hall 16Marketing Strategy 17
Work Schedule / Timeline 21Summary 22Call to Action 22Appendix 23Executive SummaryAbout the Project[pic 7]This is Aryanna Tour and Travels new step of business expansion. Aryanna is planning to build a multi-purpose hall with the basis of a futsal court. Located in Waingapu, East Sumba, Nusa Tenggara Timur, Aryanna Tour and Travel will be the first to open a futsal court with no restriction of purpose for a multi-purpose hall. This business shall be named Grha Aryanna. Specifically located in the centre of the town, Grha Aryanna is just around 20 minutes from the beach. In a normal day, the hall becomes a futsal-court. In other days, it can be a multi-purpose hall that is approximately as big as a large futsal-court.[pic 8]While people play futsal in normal days, some facilities will be provided. There will be two goal posts facing each other at the end of the court. Ten vests consisting of two different colors will be provided for the players in the court. A net will surround the entire court from side till above, and there will be a fifty-centimeter space between the net and the outline. This net is used to prevent the ball from going out far from the court.[pic 9]In special occasions, the hall can be transformed into multi-purpose halls such as meeting hall, party hall, wedding ceremony, birthday celebration, and others. Additional facilities will be provided in such special occasion, including standard sound system, stage, chairs and bleachers, white-screen and projector. Basic necessities will be provided for the customers, including toilets for both genders, parking space and conventional ACs. The place will be free from smoke and chewing of pahapa leaves. Finally, there will be a shop for beverages and snacks to fill the customers thirst and hunger.