Lvmh Wines
Essay title: Lvmh Wines
Strategy and Outlook by business group
Wines & Spirits
The LVMH Wines and Spirits business group focuses its growth on the high-end segments of the market. The world leader in champagne, LVMH also holds sparkling and still wines from the most famous wine-making regions. The Group is the world leader in cognac with Hennessy and, as a means of complementing that historic business, is expanding its presence in luxury spirits. The portfolio of brands is backed by a powerful international distribution network.
Outlook
Fashion & Leather Goods
Louis Vuitton, Fendi, Donna Karan, Loewe, Marc Jacobs, Celine, Kenzo, Givenchy, Thomas Pink, Pucci, Berluti, Stefanobi, Rossimoda and eLuxury are the brands that form the Fashion and Leather Goods business group. This exceptional collection of brands born on both sides of the Atlantic has 989 stores around the world. While it respects the individual identity and the creative positioning of its brands, LVMH supports their growth by offering shared resources.
Outlook
Perfumes & Cosmetics
LVMH is a major global player in the selective perfumes and cosmetics sector with the major French brands Christian Dior, Guerlain, Givenchy and Kenzo. This group of world-renowned brands is completed with