Essay About Written Assignments And College E-Mail Id

Assignment Instruction
Assignment InstructionAssignment Title Conduct a situation analysis in a retail organization Course Name Retail ManagementCourse Number MKT 306Credit Hours3InstructorAssignment Value  15 marksAssignment Due Date 4 January 2017Procedure for or where to submit work (including file name format for TurnItIn where applicable)Submit the assignment to the instructor through the college e-mail id [email protected] on or before the due date.Submit a printed copy in class on or before the due date. College policy requires instructors to process all written assignments through Turnltln.One mark is deducted for each calendar day of late submission.Expected Return Date 11 January 2017Description of Assignment TaskPrepare an individual report using MLA format for any retail organization. Conduct a situation analysis of any retail  chain (Supermarket,Hypermarket,Department store etc.) in UAE  taking into consideration the following factors:1. Market factors2. Competitive factors, 3. Environmental factors and 4. Analysis of strengths and weaknesses Course Learning Outcomes Assessed: 2. Distinguish between different locations and their advantages and           disadvantages for firms and customers.3. Organize and control the merchandising process.4. Analyze customer buying behavior and design a retail  market          strategy.5. Create and implement promotional programs to develop brand          images and build customer loyalty.Word or Page LimitAs required Presentation Format (e.g. MS Word document)Present the topic as a professionally prepared report using the MLA formatResources and Support AvailablePrimary resources: Sample group targeted based on the research design and problem definition. Secondary resources: college library, internet, newspaper, magazines and textbooks.