Essay About Wrt Children’S Categorysub Category And Pic

Children Benchmarking
Children Benchmarking
Benchmarking WRT Children’s CategorySub category:-Adventure and picture books are most preferred for children.Action and AdventurePicture bookAmazon58,32231,780Flipkart13,90211,089Family, Personal & Social Issues, Money & Jobs, Religion are categories that adults were not very keen to have their children read.Family, Personal & Social Issues (Growing Up & Life)Money & Jobs (Careers)ReligionAmazon69101976927518Flipkart1086368601GiftingGifting is a very common practice in children’s category.Indian sites did not seem to have any suggestions for gifting. Barnes and Noble has a “Kid’s Gift Finder”.[pic 1]Flipkart and Barnes&Noble focus on displaying popular series. Many of them fall in the Action and Adventure sub-category. This display helps in gifting if the child has a strong attachment to one of the displayed characters. : [pic 2][pic 3][pic 4][pic 5]PricingAmazonFlipkartLandmarkBOOKaddaUnder ₹10044,9979,744 10982391₹100 – ₹20060,5719,550 248072735₹200 – ₹50096,20231,220 Most favourable pricing in Children’s category₹500 – ₹1,0001,24,99683,762 96557518Over ₹1,0009,96,3481,25,111 At Homeshop18, the price range and discount can be selected using a slider. This seemed more cumbersome in case of purchase of books.