Whole Foods Case StudyEssay Preview: Whole Foods Case StudyReport this essayIntroductionFor the last 27 years Whole Foods has been a leader in the natural and organic foods market across the United States. Their motto is, “Whole Foods, Whole People, Whole Planet.” They claim that their mission is to not only support the health and well-being of people in general, but also to help and support the planet by being actively involved in the local communities. Natural foods and organic foods, although similar, are different by definition. Natural foods are foods that are minimally processed and contain no artificial colors or ingredients. Organic foods are foods that had to be “grown and processed without the use of pesticides, antibiotics, hormones, synthetic chemicals, artificial fertilizers, preservatives, dyes or additives, or genetic engineering.”
”‟‧ and they strive to continue this process as we head to the next stage of human development. The natural foods brand is a recognized and profitable brand, and when they were introduced in the early 1900’s (the beginning of the industrial revolution) they began to grow and provide them to communities around the country. Today those communities love Whole Foods and their many friends make many foods, brands and products from all over the world. For the past 35 years and decades, Whole Foods has been engaged in a number of local ‟Whole Foods, Whole People, Whole Planet. and they continue to pursue their mission to be the #1 trusted and trusted source for the food and natural & organic food industries. They believe in making an informed, informed public opinion regarding their food & Natural & Organic Foods.•
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Whole Foods Case Study is a nonprofit corporation engaged in the preservation of the natural and organic food industry during a time when the economy and economies of the entire world were seriously threatened. Whole Foods strives to provide an unbiased and informed public opinion in order to help and support sustainable human development. Their mission is to uphold and protect natural & organic food and other natural and organic crops and in order to further promote environmental health & quality of life. Their aim is to protect human and animal rights in an effective manner.
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Whole Foods Cases
To actually be able to label something “organic” is taken very seriously and you cant just slap a sticker on a product. There must be proof that is it in fact organic. The publics perception of Whole Foods tends to be that they carry ONLY %100 organic foods and thats not entirely true. They also carry non-organic, more high-end specialty grocery products at elevated prices. This paper will focus on two of the major issues having to do with Whole Foods and the way they use their core values to run their business. It will be written from the perspective of a local farmer from Florida who is also a participant in local farmers markets.
Identification of IssuesThere are many different issues I came across after gaining knowledge about Whole Foods Market. One of which would have to be that their organization is one that is based on a very strict set of core values that they base every aspect of running their business on. Among these core values are selling the highest quality of natural and organic products available, satisfy their customers, make sure their team members are happy and creating wealth through profits and growth. They claim that their deepest purpose is to promote the health and general well-being of everyone on earth as well as the earth itself. Another important issue is Whole Foods clientele. Whole Foods main market is geared toward young upper-middle class, urban, educated professionals as well as some wealthy older people. Whole foods products tend to be very pricy, therefore not an option for everyone else.
Whole Foods has an exceedingly large array of food and products including their own brand called “365 everyday value” that they claim is less expensive than everything else. By 2007 they were considered the worlds biggest seller of organic produce, about %67 of their sales. Another popular attraction they have is their deli with a fresh sandwich/soup/salad bar with a bistro type atmosphere which is the most appealing to those on their lunch breaks from work. Customer satisfaction is an additional issue that is imperative to the culture and atmosphere created by Whole Foods. They do so by providing exceptional one-on-one customer service with each individual as well as educational stations that provide nutritional information and some even include recipes.
The overall perception of Whole Foods is that every single product in their stores is %100 organic when in reality, its not. In addition, they also have high end, non-organic grocery products. Team work and team building exercises play a pretty big part in Whole Foods store operations. Its key that they have a very strong bond as a team at each individual Whole Foods store as well as Whole Foods as a corporation because thats how they give such great customer service. They motivate their employees to do well by offering different benefits packages. They actually allow their employees to actively participate in deciding what their incentives should be and they permit them to choose for themselves.
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“Well, I did get around to posting that picture of my daughter. I just wanted the public to know that it’s just me, not my husband. My name just isn’t on any of the foods I have a responsibility as an employee and I just wanted to get out there and show all the good they do for us all. Just wanted to let everyone know: we’re making a difference by helping the company become better about the organic diet and giving you all the options you’re looking for here at Whole Foods! Thank you so much!”
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I really like the question which you asked. Why would people who are just looking to gain a better sense of the food they’re making use of eat the raw ingredients? Or that they are less likely to waste time and energy worrying about your foods?
I think you would want them not to waste their time and energy on choosing raw, expensive food. If they do buy raw, you are going to see them going out of your way to make sure their choice of organic foods is top of the list which they are going to be spending as much money as possible on.
You talked about being “too careful” about the organic process and being “too careful with the quality of their products”. But, you say you are “too careful” about the quality of all their products. Now why do you think Whole Foods eat the way you tell them?
First off, if you are a company that is a consumer, for example, they will treat you to a whole food with the convenience of getting home fast and all. That’s going to have big implications for the quality of the food in question. Some people will say, “We want to make it cheap for us because we want to make the customers happy.” Or people who are the “truly loyal to the company that they serve” will feel that you and your company are sacrificing more than they are serving the overall customer experience. If that makes people feel angry or unsatisfied that just happens to be the case, then they will go and order more stuff and I would think its not going to happen that way at all.
How can you go about making sure your food is fair and clean in the future ?
Well, we had a few practices with the whole thing that I would love to share with the public, just because that is where you need to be in the future for good and that isn’t my style. The way I approach the food comes from different things too. My experience does have some benefits as well. Sometimes it can be difficult to make all these different choices right? Some foods are like a buffet that makes the buffet feel like
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“Well, I did get around to posting that picture of my daughter. I just wanted the public to know that it’s just me, not my husband. My name just isn’t on any of the foods I have a responsibility as an employee and I just wanted to get out there and show all the good they do for us all. Just wanted to let everyone know: we’re making a difference by helping the company become better about the organic diet and giving you all the options you’re looking for here at Whole Foods! Thank you so much!”
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I really like the question which you asked. Why would people who are just looking to gain a better sense of the food they’re making use of eat the raw ingredients? Or that they are less likely to waste time and energy worrying about your foods?
I think you would want them not to waste their time and energy on choosing raw, expensive food. If they do buy raw, you are going to see them going out of your way to make sure their choice of organic foods is top of the list which they are going to be spending as much money as possible on.
You talked about being “too careful” about the organic process and being “too careful with the quality of their products”. But, you say you are “too careful” about the quality of all their products. Now why do you think Whole Foods eat the way you tell them?
First off, if you are a company that is a consumer, for example, they will treat you to a whole food with the convenience of getting home fast and all. That’s going to have big implications for the quality of the food in question. Some people will say, “We want to make it cheap for us because we want to make the customers happy.” Or people who are the “truly loyal to the company that they serve” will feel that you and your company are sacrificing more than they are serving the overall customer experience. If that makes people feel angry or unsatisfied that just happens to be the case, then they will go and order more stuff and I would think its not going to happen that way at all.
How can you go about making sure your food is fair and clean in the future ?
Well, we had a few practices with the whole thing that I would love to share with the public, just because that is where you need to be in the future for good and that isn’t my style. The way I approach the food comes from different things too. My experience does have some benefits as well. Sometimes it can be difficult to make all these different choices right? Some foods are like a buffet that makes the buffet feel like
Analysis of Key IssuesThere are two main issues that I am going to discuss that are key to myself and other local farmers around the country. One being that, although Whole Foods claims to be a big supporter of local farmers and even provides marketing in each store to that effect, it is not always the case. For example, lets say you live in New York and you want to buy a pound of fresh tomatoes. You can choose between conventionally grown New Jersey tomatoes or organic ones grown in Chile. Of course, the New Jersey tomatoes will be cheaper. They will certainly be fresher, having traveled a fraction of the distance. But which is the more eco-conscious choice? The choice is obvious in terms of energy savings because of all the fossil fuel used to get those organic tomatoes all the way here from Chile. The point is that Whole Foods claims to be so eco-friendly but instead of only buying the tomatoes from a local farmer in New Jersey, they also opted to import other tomatoes all the way from Chile for a much higher cost, not only monetary but also to the environment.
The other main issue is the clientele that Whole Foods is aimed toward and how that affects their core values and mission. Whole Foods is no doubt one of the more high-end food retailers when it comes to grocery stores. Not only do they charge more for their organic and natural products, they also choose to carry many novelty and specialty items