Essay About Younger People And Market Report

Market Report: 2005 Vw JettaEssay title: Market Report: 2005 Vw JettaEnvironmental ScanNature of Demand:Some of the key target markets for the new 2005 Volkswagen Jetta,include a younger demographic that are looking for a high quality brandname with a tradition of reliability.The new Jetta is breaking ties from its old image of the family carthat highlighted safety features and family values, and in turn isbeing marketed as the new generation Jetta. This Jetta is morehigh-tech, with a sleek and stylish design, and is being portrayed asan exciting car, as to grasp a younger and trendier target market.Aside from the special features, the most noticeable change in theJetta is the look. Volkswagen has even gone with a more “Japaneselook”, comparable to the Acura’s and the Honda’s in the market. This isalso a reflection of Volkwagen’s attempt to aim at a younger targetmarket, as cars such as the Acura Integra, and the Honda Civic are verypopular among younger people. Extra accessories have also been added tothis Jetta to give it a more youthful appearance. Some of theseaccessories include a sporty rear spoiler, 18” VisionV wheels, silvertail lamps and a rear valance. Another key feature to this Jetta is thesteering wheel. The steering wheel alone allows you to accomplish up toeight different things, including scrolling through CD tracks andanswering your cell phone. This is a great feature to target towards ayounger market, as younger people demand a lot out of their cars andare often trying to do many things at once. This makes multitaskingthat much easier.As far as the 2005 Volkswagen Jetta meeting

, the car showed a much younger view, but the same is true of the 2010 Volkswagen Jetta . In comparison, the 2006 car shows a much more modern look. As with the 2005 Volkswagen-powered Acura, a sporty exterior with a less stylish interior is what was the mainstay here. The rearview mirror does not have an integrated diffuser, but this is good because it offers a lot more visibility of the driver. The front seat does not also allow you to turn your head around, nor does it require an emergency brake. With some ofit being less expensive than a newer, more comfortable VW Jetta, the car will look better than it did when it was originally introduced in April 2013.

The 2005 Volkswagen Jetta comes in the “S”, “Q” and “U” models, while it also comes with its own unique 3-piston caliper and a 2.4:1 clutch. This is the first car Volkswagen made from the 2005 model to feature a rear-wheel drive.