Essay About Low And Products Of Airasia

Air Asia
Air Asia using randomized pricing strategy and this strategy to increase
the market demand and profit maximize
– With a randomized pricing strategy, a firm varies its price from
hour to hour or day to day basic, consequently. When a firm
randomly changes the prices of their goods, consumer cannot learn
from experience which firm charges the lowest price in the market
Technology Innovation
AirAsia can learn from MASs iFly services
Offers a remote check-in service in more languages
Replace the self-service check-in kiosks with PCs
and printers
Business Expansion
Venture into the cargo business
Emphasize more on customers from Japan and
Korea
Improve its influence in the European market
Brand Awareness
Using corporate social responsibility
Introducing flights powered by bio-fuel
Advertise more in other countries
AirAsia is a leading low fare airline in the Asia.
Has expanded rapidly since 2001.
The products of AirAsia have entered into growth period
in the lifecycle.
More customers are familiar with this brand.
Low